D-Link adopts aggressive pricing strategy
'Prices of N Standard wireless router slashed by flat 20%'
Tweet
-- D-Link, the end-to-end computer networking solutions provider for business and consumer, decides to go all out with its new aggressive & competitive pricing strategy for Wireless N Routers. Beginning this year D-Link had shared its plans to concentrate further on strengthening its channel strength. Now moving further, D-Link has decided to increase its penetration in consumer space. As a result, D-Link has announced new & attractive pricing for its existing range of N standard wireless routers.
As per the new pricing strategy, the prices of D-Link N standard wireless router have been slashed by 20%. D-Link N standard wireless router includes model no. DIR-615, DIR-635 & DIR-655. Thus consumer can now enjoy the benefit of high speed wireless internet at affordable pricing.
"These days everything is going wireless. Customers today are demanding speedy internet & better coverage. N standard routers suffice all these requirements, as they offer high speed with better flexibility & scalability. Further, with this new pricing policy on N standard router we intend to make internet affordable for the masses" said Mr. Jayesh Kotak, VP-Product Marketing, D-Link (India) Ltd.
Mr. Kotak further added, "D-Link is known for its Value proposition. Our idea and mission has always been to make technology affordable for the mass market consumers and small to medium business, so that everyone can realize the benefits of technology. At the same time this new pricing policy will also allow us to reach-out to newer regions."
D-Link Routers use Wireless 'N technology', which offers increased speed and range over the 802.11g/b standard. N standard wireless routers offer world-class quality and a variety of features and benefits, including Quality of Service (QoS), to prioritize high-bandwidth data such as video, audio, gaming and photos for faster transmission. D-Link Wireless N routers deliver significantly higher Wi-Fi speed and range when streaming data with the latest Web security technology (WEP, WPA and WPA2) and backward compatibility with previous wireless standards (802.11b and 802.11g).
- DIR-615 - Say hello to a reliable and affordable Wi-Fi connection with D-Link's DIR-615 Router. D-Link Wireless N 300 Router (DIR-615) provides a better wireless signal for your network than previous-generation Wireless G technology. Upgrading your home network to Wireless N 300 provides an excellent solution for sharing an Internet connection and files such as video, music, photos, and documents.
- DIR-635 - The D-Link RangeBooster N 650 Router DIR-635 is a Draft 802.11n compliant device that delivers real world performance of up to 650% faster than a 802.11g wireless connection and also faster than 100Mbps wired Ethernet.
- DIR-655 - DIR-655 Xtreme N® Gigabit Router creates a powerful Wi-Fi computer network in your home and is jam-packed with features.
D-Link has a wide range of products/ solutions that includes network switching, Wireless LAN, Routing, Network security, IP Surveillance, Network storage, VOIP & Broadband. It is one of the very few companies to offer end-to-end solution.
Notes to Editor
About D-Link:-
D-Link (India) Ltd. ranks among India's premier networking firms. Globally, D-Link Corporation features among the top five networking companies. D-Link (India) has been accredited with awards such as Most Valued Principal*, Preferred Channel Choice**, Channel champion***, Most Preferred Networking brand****. D-Link is also the 2nd largest networking company in India#.
The annual research study by Gartner revealed that D-Link claimed the second spot in total switch port shipments worldwide with 16.3 percent market share## for Medium-Large Enterprise and Small Enterprise combined. Ethernet Switches: Midsize and Large Enterprise Market, Port Shipments (k), Worldwide, 2008
D-Link India Ltd has a toll free support helpdesk & 18 highly advanced service centers dotted across India to address the customer needs locally.
*Channel World 'Most Valued principal - Bronze' in Wireless networking category
**DQ Channel Choice Gold Award 2008 for Wired and Wireless Networking
***CRN Channel Champion award 2008
**** VARIndia Star Nite Awards - 2008 and 2009
# IDC 2007 data
# #Gartner Research Source: Gartner, Inc. "Market Share: Enterprise Ethernet Switches, 2008"
