Sony Electronics (S) Pte Ltd, the pioneer in optical storage devices, introduces yet another powerful DVD writer with 22x speed – the Sony AD-7220S/A.

Being one of the fastest DVD Writers available today with stable recording quality, the Sony AD-7220S/A series delivers a fast recording speed of 22x when writing to a single layer DVD+/-R disc.

“We are excited to announce the launch of one of the fastest DVD-RW writers available in the market today. As the size of data is increasing day by day, higher speed has become the need of the hour. This is exactly where this new Sony DVD writer fits in. I am confident that this product will raise the bar for 22X DVD-RW drives”, said Mr. Rajesh Goenka, VP-Sales & Marketing, Rashi Peripherals Pvt.Ltd.

The Sony AD-7220S/A series is a professional device with high reliability and provides top-of-the line performance. It is available in Serial ATA or Parallel ATA Interface in Bulk Packing.

Furthermore, it features several key technologies such as vibration reduction system and heat dissipation method. Automatically adjusting CD-DA/VCD/DVD data extraction for smooth reading, the Sony AD-7220S/A also features buffer under run protection and optimized writing quality by automatically adjusting writing strategy, which provides optimal user experience.

The Sony AD-7220S/A is compatible with DVD+/-R, DVD+/-R DL, DVD+/-RW and DVD-RAM as well as CDs, and offers the choice of Serial-ATA interface and Parallel-ATA interface. It supports DVDROM, DVD+R, DVD+R DL, DVD+RW, DVD-R, DVD-R DL, DVD-RW, DVD-RAM, CD-ROM (mode 1), CD-ROM/XA (mode 2, form 1 and form 2), Photo CD, CD Extra, CD-TEXT, CD-I, VIDEO CD, DVD-Video, DVD-Audio, CD-DA, Enhance CD, UDF (fixed/variable Packet mode) and DVD-Audio.

Other technical specifications include:-

• Buffer memory capacity of 2 MB
• Access Time: DVD: 160ms; CD: 140ms
• Dimensions: 146mm × 41.3mm × 170mm
• Weight: 600g

Availability and Pricing - Sony AD-7220S/A series is available through Rashi Peripherals and its 53 branches throughout India at an estimated retail price of Rs. 1300/- and comes with a 1 year warranty.

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About Sony

Established on 1 October 1999, Sony Electronics (Singapore) Pte. Ltd. is one of key Sony companies in this region. Its business activities include manufacturing, marketing, sales, professional and corporate support functions. Marketing and sales of electronic devices and computer peripherals for the S.E. Asian region is looked after by this division company and is renowned for superior quality and design innovation in all products.

For more information on Sony please visit www.sony-asia.com/cp

About Rashi Peripherals Pvt. Ltd:

Rashi is one of the leading distribution Companies in India with distribution of world famous brands like AMD, ALTEC LANSING, APC, ASUS, COMPEX, FREECOM, HP, PROCURVE, JETWAY, LEADTEK, LOGITECH, MAXELL, NETGEAR, NEXANS, PIXELVIEW, SANDISK, SENAO, SIEMENS, SONY, THINK3 and XFX. Rashi has its own ISO 9001:2001 accredited RP Tech Branded Systems. Its products comprise mostly high end, quality and premium range. Rashi has grown consistently over the period of years and its turnover was Rs.668 crore for the financial year 2007-08. This year the company plans to grow by more than 50 – 60% over its last year figures. Today Rashi has 53 Branches all across the country and more than 9000 reseller base who are working together with the company for distribution of its brands.

For more information please visit www.rptechindia.com