WD's new GreenPower™ hard drives reduce energy consumption, helping protect the environment

Western Digital, a leading global hard drive manufacturer, today announced a new environmentally friendly GreenPower™ family of WD® desktop, enterprise, CE and external hard drive products. The new GreenPower (GP) family will ship in capacities from 320 gigabytes (GB) to one terabyte (TB), and will save up to 40% in hard drive power consumption, or as much as $10 per drive per year.

Mumbai, Maharashtra, IND, 2007-07-24 13:02:36 (IndiaPRwire.com)
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Western Digital, a leading global hard drive manufacturer, today announced a new environmentally friendly GreenPower family of WD® desktop, enterprise, CE and external hard drive products. The new GreenPower (GP) family will ship in capacities from 320 gigabytes (GB) to one terabyte (TB), and will save up to 40% in hard drive power consumption, or as much as $10 per drive per year.

Based on extensive customer input toward supporting ENERGY STAR 4.0 compliance and incorporating the latest in engineering technology, WD has delivered the first 3.5-inch hard drive platform designed with power savings as the primary attribute. The GreenPower family gives customers more choices when it comes to purchasing hard drives. The initial drive that will take advantage of WD’s new GreenPower technology is the WD Caviar GP. The WD Caviar GP 1 TB hard drive will first ship in July in the My Book™ range of storage appliances, with 1 TB desktop channel shipments following in August. GreenPower versions of WD RE enterprise drives and WD AV consumer electronics drives will ship in volume within calendar Q3.

ENERGY STAR 4.0 computing systems are designed to enable organizations to minimize their carbon footprint as well as realize significant savings in electricity costs. By WD estimates, in certain applications, the new GreenPower platform can save greater than $10 per drive per year in electricity costs. For example, a data center with 10,000 drives can save $100,000 in annual energy costs, and reduce CO2 emission by 600 metric tons – the equivalent of taking almost 400 cars off the road for a year.

“With the GreenPower family, WD is improving the environment while reducing cost of ownership,” said Mr. Sharad Srivastava, Sales Director, South Asia and India, Western Digital. “Our focus on energy efficiency benefits commercial customers and consumers alike.”

Other 1 TB hard drives have a typical power consumption of 13.5 watts. Replacing these drives with WD GreenPower hard drives can cut that rating by over 5 watts, significantly reducing heat, power consumption and cost.

Ensuring Energy Efficiencies:

The GreenPower Platform is designed with power savings as the primary attribute. GreenPower drives from WD deliver exceptional power conservation, ultra-cool, quiet operation and solid performance.

The following technologies enable WD’s GP platform.

  • IntelliPower™: A fine-tuned balance of spin speed, transfer rate and cache size designed to deliver both significant power savings and solid performance.
  • IntelliPark™: Delivers lower power consumption by automatically unloading the heads during idle to reduce aerodynamic drag.
  • IntelliSeek™: Calculates optimum seek speeds to lower power consumption, noise and vibration.

For more information on WD’s new GP hard drive family, visit WD at http://www.wdc.com/en/company/greenpower.asp.

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About WD

WD, one of the storage industry's pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company produces reliable, high-performance hard drives that keep users' data close-at-hand and secure from loss.

WD was founded in 1970. The company's storage products are marketed to leading systems manufacturers and selected resellers under Western Digital and WD brand names. Visit the Investor section of the company's Web site (www.westerndigital.com) to access a variety of financial and investor information.

Western Digital product photos:

http://www.wdc.com/en/company/branding/digitalphotos.asp?language=en

Western Digital, WD, the WD logo and WD Caviar are registered trademarks and IntelliPower, IntelliSeek, IntelliPark and GreenPower are trademarks of Western Digital Technologies, Inc. All other brand and product names mentioned herein are the property of their respective owner.

Editorial Note:

Source#1: Total facility power vs. IT equipment power IT_Equipment_Data_Centers041807.pdf and http://www.energystar.gov/index.cfm?c=prod_development.server_efficiency

Source#2: Assumes Energy Star 4.0 power supply (80%) http://www.energystar.gov/index.cfm?c=revisions.computer_spec

Source#3: Assumes typical power supply (65%) http://www.efficientpowersupplies.org

Source#4: Common industry number 20655_Green_Whitepaper_0601307_ry.pdf and http://www.climatesaverscomputing.org/program/whitepaper.html

Source #5: Assumes 1.60 Metric tons/year http://www.efficientpowersupplies.org/pages/Hiller_Hershberg_Calwell_presentation_at_ITS.pdf

Reference ENERGY STAR: http://www.energystar.gov/index.cfm?c=revisions.computer_spec

Source #6: Assumes 1.60 CO2 pounds per Kwatt/Hours/Year (Calculation of automobile emissions depends on the car’s g/km emission levels and km/year of driving). http://www.energystar.gov/index.cfm?c=sb_success.sb_2006winners

For further editorial information please contact:
Jensen Baptista
Text 100, Mumbai
Email: jensen.baptista@text100.co.in
Cell No: 9820587678
Tel: 66595519 / 20

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