250 million and counting- the Roald Dahl phenomenon ​​celebrated at Crossword

13th of September, marks a 100 years of celebrated children's author Roald Dahl.

Roald Dahl Book Display at Crossword storeRoald Dahl Book Display at Crossword store

Roald Dahl Poster CrosswordRoald Dahl Poster Crossword

Kinjal Shah, CEO, CrosswordKinjal Shah, CEO, Crossword

Mumbai, Maharashtra, September 12, 2016 /India PRwire/ -- Born in Villa Marie, Cardiff, Roald was named after the polar explorer Roald Amundsen. Amundsen was a national hero in Norway (Roald's parents were from there).

Some of his most popular stories are Charlie and the Chocolate Factory, Matilda, James and the Giant Peach, The BFG, and Fantastic Mr Fox. Many of his books have been adapted to the big screen and even on stage.

He also wrote the script for the 1971 film adaptation of Charlie and the Chocolate Factory. The beloved author was known for his children's books with their playful language, dark humour and memorable characters.

Kinjal Shah, CEO Crossword Bookstores says, "Dahl died at the age of 74, having published 17 children's novels and 20 books for children in his lifetime. The master writer has managed to create a distinct and separate fantasy world for children as well as has written significant and relevant short stories and novels for adults."

Dahl is truly ageless. It is impossible to believe that he wrote these stories half a century ago. They still ring true. Dahl has a subtle way to bring to public notice the poor section of society, the difficulties faced by them, and how they find their 'happily ever after.' Children feel involved in his stories.

Select Crossword Bookstores stores across the country, hosted clue hunts, dream hunts and treasure hunts, along with Roald Dahl story-telling sessions to commemorate the birth centenary on sunday, 11th September.

Children, especially aged between 8 and 12, thronged the stores

A fan, 12 year old Nishka Kapoor, who participated in Crosswords' "Celebrating a 100 years of Roald Dahl" said, "Roald Dahl has been my favourite author ever since I was a kid. Of all his books, Charlie and The Chocolate Factory will stay with me forever."

Over 250 million books by Roald Dahl have sold worldwide, with his wonderful worlds full of charming characters and made-up words that have been enjoyed by adults and children alike all over the globe.

Catch the look of wonder in a child's eyes, and you know that Dahl will sell another 250 million books in time. Such is his timeless magic.

Notes to Editor

About Crossword

Crossword Bookstores Ltd. is a chain of bookstores in India based in Mumbai. Crossword has stores in Mumbai, Delhi, Bengaluru,Bhopal, Cochin, Coimbatore, Chennai, Gandhinagar, Indore, Kota, Lucknow, Nagpur, Raipur, Siliguri, Hyderabad, Jaipur, Kolkata,Nagpur, Thane, Udaipur, Nashik, Vadodara, Vapi, Vijaywada, Pune, surat, Durgapur, Mangalore and Ahmedabad. The most recent outlets opened in Ranchi, Calicut, Thrissur and Kottayam.

Crossword is a wholly owned subsidiary of Shopper's Stop Ltd

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