Mahindra First Choice Services Inaugurates its first state-of-the-art workshop in Lucknow

Mahindra First Choice Services (MFCS), India's leading chain of multi-brand car service workshops, and a fully owned subsidiary of the USD 17.8 billion Mahindra Group, continued with its expansion strategy in North India with the opening of its new Franchisee Owned Franchisee Operated (FOFO) workshop in Lucknow, Uttar Pradesh.

Lucknow, Uttar Pradesh, June 1, 2017 /India PRwire/ -- Mahindra First Choice Services (MFCS), India's leading chain of multi-brand car service workshops, and a fully owned subsidiary of the USD 17.8 billion Mahindra Group, continued with its expansion strategy in North India with the opening of its new Franchisee Owned Franchisee Operated (FOFO) workshop in Lucknow, Uttar Pradesh. The Company's pan-India network is now over 300 workshops.

The workshop is located at Matrix Automobiles Services,B-36, Sector-O, Near CMS School, Aliganj, Lucknow.

Mahindra First Choice Services, established in 2008, pioneered the concept of multi-brand car service workshops in India and has since serviced over 7, 60,000 cars. The company is expanding rapidly and has appointed over 200franchisee partners in the northern region, with more than 64 in UP alone. The company will add another 100 workshops to its network in the State.

"Our business model for franchisees has received a strong response in the UP region and this is what has prompted us to expand our presence further. The Lucknow market, with a car parc of over 3lakhs, is under served and customers have limited options to meet their car maintenance requirements.We bring Technology as a key differentiator, where all our 300 workshops are connected by ERP system and 40,000 Job cards are opened in SAP every month, With our skilled technicians, genuine spare parts, state-of-the-art equipment and robust processes, we work with our franchisees to provide a great customer experience", said Alok Kapoor, Head- Marketing and Franchise Development, Mahindra First Choice Services.

The company aims to have 1200workshopsacross the country and is investing more than INR 250 crore over five years to create the infrastructure and expand its network to achieve this goal.

At MFCS, customers can save between 10 to 20 percent on car servicing costs as compared to authorized service centers of several car brands. Each MFCS workshop uses quality spares procured at competitive rates and follows stringent quality measures, including a mandatory 60 point "First Choice First Check" on every car. The company is able to provide car service facilities at competitive rates as it sources the parts in bulk from original equipment manufacturers (OEMs).

For a car service provider, a strong spares supply chain and technical training are the two most essential elements. With 300 existing workshops and over 7,60,000 cars serviced, MFCS has a very strong proposition for the franchisee. The company offers a simplified business model in multi-brand car servicing with a robust supply chain for spare parts through its cluster warehousenetwork. Each cluster warehouse supplies parts as per the daily requirements of the Franchisee owned Franchisee Operated workshops, thus reducing the need to maintain huge inventories at the workshop. The company has 35 warehouses across India.

MFCS also provides hassle-free cashless insurance facility with leading insurance companies and a convenient free booking service for customers. Car owners can book a service either by calling the workshop or the toll free number 1800-22-4008 or through the MFCS website, www.mahindrafirstchoiceservices.com. The company has a strong digital presence through its website and offers various innovative features like the recently launched, first-of-its-kind online car dent estimator tool.

Notes to Editor

About Mahindra First Choice Services

Mahindra First Choice Services (MFCS) is a wholly owned subsidiary of the USD 17.8 billion Mahindra group and is India's leading chain of multi-brand car workshops with 300 workshops, present in 250+ cities across 22 states.

Marching towards its vision - to be amongst the top 3 service providers for out of warranty cars by 2018, MFCS is aggressively making inroads in the Indian car service market, which has historically been shared by OEM dealers and Independent Garages. The company aims to establish a country wide network of 1200 workshops.

MFCS has also entered the business of private label spare parts for all brands of cars under the 'MFC' brand name. The MFC brand stands for smart replacement and is targeted at customers who want quality and value for money spares for their cars.MFCS has also launched a unique digital initiative, Carworkz -an innovative car servicing workshop aggregator. Targeted at all car owners, this mobile and web based platform, enables them to find the best and nearest workshops for servicing their car. They can get service estimates through theinnovative service estimator tool, avail of exclusive offers and convenientlybook appointments on the go.

Mahindra First Choice Services is also certified as a 'Great Place to Work' organization.

Visit us at www.mahindrafirstchoiceservices.com

About Mahindra

The Mahindra Group is a USD 17.8 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world's largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defence and two wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries.

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