INCL Group wins the communication and creative mandate for International Tractors Limited
The agency has been allotted brand Sonalika and Solis which are the domestic and international brands of ITL respectively.Tweet
Macaw Communication Pvt. Ltd, the integrated creative agency of INCL Group of Companies has won the communication & creative mandate for International Tractors Limited in a multi agency pitch. The agency has been allotted brand Sonalika and Solis which are the domestic and international brands of ITL respectively.
The agency won this pitch due to previous experience and expertise in the rural marketing sector. Commenting on this account win, Mr. Prashant Kumar, Director & CEO, INCL Group said, "Our team had worked on some of the leading rural centric brands like Everest Industries Limited and Crystal Crop Protection Pvt Ltd among others. However, the agency would look after the marketing communication meant for 80 countries across the globe where Sonalika and Solis are present, so, it is going to be very excitingly challenging for us."
Asking about Macaw Communication, Mr. Kumar added, "Well, the best thing about Macaw is, it is both integrated and interactive. Having spread our reach in almost all nationwide zones, while working on a discrete genre of clients and connecting with a vast customer behaviorism, we have succeeded in bringing out some of the nice advertising campaigns across all media platforms. Probably, this is the reason we have been serving some of our clients since our inception, two decades ago."
International Tractors Limited, a recognized leader in the manufacturing of finest agricultural machines and implements, is known for its product range, quality, dependability and performance. Along with a full-fledged manufacturing plant based at Hoshiarpur, Punjab, the company has state-of-the-art in house R&D capabilities that have made ITL to achieve and maintain this position in Indian and global markets altogether. As of now, the company has done a business of 700,000 tractors and possesses a vast expansion in more than 80 countries in international arena.