Mercedes-Benz India pursues its 'After-Sales Service Excellence' drive; associates with Continental Tyres to offer the unique Mercedes-Benz Approved Tyres

Mercedes-Benz India chose Continental Tyres as 'the preferred tyre supplier for the year 2017' for supplying to the replacement market across its dealerships.

New Delhi, Delhi, February 13, 2017 /India PRwire/
  • Two global brands joins hand to create 'service excellence' by enhancing customer satisfaction in the replacement market by offering 'Mercedes-Benz Approved Tyres supplied by Continental Tyres
  • Added safety and comfort, end-to-end customer support and reduced cost of ownership are hallmark of these tyres
  • The association with Continental Tyres will help Mercedes-Benz to introduce a range of BIS(Bureau of Indian Standards) certified tyres for the current product offering that offers high performance, comfort and safety for customers
  • Customers will now have the convenience of replacement services under one roof, in addition to availability of tyres from an authentic source with assured quality at a reasonable price
  • Customers can also avail benefit of services from the technicians who have proven expertise in tyre fitment, wheel balancing and alignment with the use of state-of-art equipment and latest technologies
  • Globally Continental is renowned for its German Engineering and high technological expertise in the production of high performance tyres
  • All Continental tyres have robust structure and Design providing increased durability | The technical specifications of these tyres are highly suited to derive the best performance from Mercedes-Benz vehicles

In its endeavour to create an unmatched After-Sales experience, India's largest luxury car maker Mercedes-Benz India today, announced its association with Continental premium Tyres to offer a range of 'Mercedes-Benz Approved Tyres'. The association with Continental Tyres is pivotal in introducing the range of high performance Mercedes-Benz Approved Tyres, to the currently available range of high-end product offering from the brand with the Three Pointed Star. Mercedes-Benz India also chose Continental Tyres as 'the preferred tyre supplier for the year 2017' for supplying to the replacement market across its dealerships.

Commenting on the association, Roland Folger, MD & CEO, Mercedes-Benz India said, "At Mercedes-Benz we are committed to enhance the After-Sales experience of our customers, as we believe, service excellence will be the key differentiator in the luxury car industry. With this conviction, we introduced the innovative and successful 'My Mercedes, My Service' programme in 2016, and today the introduction of the 'Mercedes-Benz Approved Tyres' in association with our global partners Continental Tyres, is an extension of our customer centricity even further. This strategic collaboration firmly reiterates our unwavering commitment towards achieving service excellence in the luxury automotive segment. The technologically advanced Mercedes-Benz vehicles also enjoy the lowest cost of ownership in the luxury car segment, and this strategic initiative will go a long way in further reducing cost of ownership and enhancing customer satisfaction."

Philipp von Hirschheydt, Exec. VP/BU PLT RE APAC Continental Tyres state, "We are extremely proud and honoured for being chosen as "Preferred Tyre Supplier" by Mercedes Benz India. It is an excellent reflection of our collaboration and partnership with Mercedes Benz globally. Our team has been persistently working to provide the highest quality tyres with innovative features to complement Mercedes Benz's great products. And today we are even more motivated to intensify our efforts in keeping pace with changing paradigms of the automotive industry, together with Mercedes Benz, in order to serve the discerning and premium segment of customers in India .Continental is known for both its German Engineering and high technological expertise in the production of high performance tyres globally which is confirmed by its significant presence in the OEMs & replacement markets. In an endeavour to meet the Mercedes-Benz's customer's needs & expectations in India, we will be bringing our expertise and experiences from other APAC and EU markets as we are already having similar arrangements with Mercedes Benz in these markets."

"The profile of passenger cars in India is changing rapidly in parallel to the continuous introduction of new models and upgraded variants by global car manufacturers. In line with that the requirements of tyre performance characteristics are increasing. Based on our technological leadership approach we are fully geared to meet these market needs and deliver premium products which are also delivering high-end performance. We greatly value the start of our relationship with Mercedes Benz in India and are confident that it will grow stronger in future" expressed Mr. Prashant Kumar, Director - Sales & Marketing, Continental Tyres replacement India

Customer convenience:

Mercedes-Benz dealerships will be a one-shop stop for the entire process of tyre changing. The highly trained Mercedes-Benz technicians will provide their expertise in tyre fitment, wheel balancing and alignment, as these are the people who know the technicalities of Mercedes-Benz cars best, and the entire process will be laced with the use of latest equipment and technology. Mercedes-Benz India will also support on all technical concerns by addressing them through a single window for faster resolutions.

Mercedes-Benz Approved high quality tyres:

All Mercedes-Benz Approved Continental tyres have the highest quality with innovative features to complement the high performance products from Mercedes Benz. The technical specifications of these tyres matches the specifications suited for technologically advanced Mercedes-Benz vehicles. Continental Tyres also focus on the most important aspects during tyre development like safety, which equates grip and short braking distance; and also superlative comfort enabling a quiet and smooth ride.

Benefits of Mercedes-Benz Approved Premium Tyres have the following benefits:

  1. All Continental passenger tyres are asymmetric.
  • Inner edge: optimised for comfort with siping & special shoulder groove designs.
  • Outer edge: denser & optimised for handling & braking performance
  1. All Continental passenger tyres have silica compound technology

-Each tyre has its own unique compound, just for that tyre.

-Silica reduces rolling resistance for better fuel efficiency & lower CO2 emissions

-It also helps the tyre stop much shorter in the wet than a standard tyre compound.

  1. ContiSportContact 5, - Ultra High Performance Tyres range of tyres also come with Black Chilli compound that provides fast and short braking on both wet and dry roads. The tyres are also equipped with Continental Noise breaker Technology, which Reduces audible road noise, and improves the comfort level in the cabin.

Notes to Editor

About Mercedes-Benz India:

Established in 1994, Mercedes-Benz India Pvt. Ltd. is the country's largest luxury car manufacturer. The brand with the Three Pointed Star pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India's world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises.

The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury car maker in India.

Mercedes-Benz India's fascinating product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLC, GLE and the GLS luxury SUVs. The CKD GLC is the 9th product added to Mercedes-Benz's local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, S-Class Coupé, GLC and the S 600 Guard and also a range of other Guard vehicles. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG S 63 Coupe, AMG GL 63, AMG S 63, AMG GLA 45, GLE 450 AMG Coupe, AMG GT S sports car and the AMG SLC 43.

In 2016, Mercedes-Benz India launched its one-of-its kind innovative service programme, 'My Mercedes- My Service'. With the launch of this programme, Mercedes-Benz aims to

completely redefine the after-sales experience by digitalizing service process and create unparalleled benchmark in the luxury car service domain. 'My Mercedes-My Service'

programme comprises industry first initiatives like 'Digital Service Drive', 'Premier Express Service' and innovative 'Service Products'. With a host of 'India First' initiatives, 'My Mercedes, My Service' promises to make after-sales service, the new differentiator in the luxury car segment. The 'My Mercedes-My Service' comprises 3 pillars: Digital Service Drive, Premier Express Service and innovative service products which offers lowest ownership costs for customers in the luxury segment.

Mercedes-Benz India remained the No.1 luxury car brand in India for the second year in a row, as it registered an annual sale of 13231 units in the January-December 2016 period, despite facing multiple market challenges. In 2017, 'One Team, One Goal' will be Mercedes-Benz's philosophy, towards achieving best customer experience. The company will have fascinating product introductions, innovative luxury retail experience, value driven finance programmes and innovative after-sales service experiences. With 'One Team, One Goal' philosophy, Mercedes-Benz India will continue the 'winning' momentum it has created for itself in the diverse Indian market.

For more details on our products and services, please visit

About Continental Tyres:

Continental Corporation

Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tire manufacturer, and industrial partner provides sustainable, safe, comfortable, individual, and affordable solutions. In 2016, the corporation generated preliminary sales of around €40.5 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tire, and ContiTech. Continental currently employs more than 220,000 people in 55 countries.

Tyre division

The Tire division currently has 24 production and development locations worldwide. The broad product range and continuous investments in R&D make a major contribution to cost-effective and ecologically efficient mobility. As one of the world's leading tire manufacturers, with about 49,000 employees, the Tire division achieved sales of €10.4 billion in 2015.

Passenger Car and Light Truck Tyres
Continental is one of Europe's leading passenger car and light truck tire manufacturers and is the world's fourth-largest passenger car and light truck tire manufacturer in the original equipment and replacement business sectors. The product development focus of the Continental premium brand is to optimize all safety-relevant characteristics, while simultaneously minimizing rolling resistance.

Continental's Tire division is an official sponsor of the German DFB Cup, Major League Soccer in the US and Canada, the 2019 Asia Football Cup and UEFA EURO 2016TM in France.

For more details on our products please visit

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