Ford India introduces Endeavour's New Club Series
The New Club Series of the Endeavour with additional features, available in both 4x4 and 4x2 variants, offers premium SUV buyers greater value for money, enhanced tough look and greater safety and convenience on the vehicle.
Tweet-- Today, Ford India made its popular SUV even more attractive by introducing bold features to the all new Endeavour.
The New Club Series of the Endeavour with additional features, available in both 4x4 and 4x2 variants, offers premium SUV buyers greater value for money, enhanced tough look and greater safety and convenience on the vehicle.
The Endeavour Club Series will be priced at an attractive price of Rs 14, 16, 800 for the 4x2 variant and Rs 15, 06,800 for the 4x4 variant (ex-showroom, New Delhi).
The new features on the Endeavour include:
- Front bull bar that enhances the tough look and provides greater safety
- Body cladding and two-tone painting giving the Endeavour a tougher look with more protection
- Fifth door mirror for convenience while parking and reversing
- A lockable hard spare wheel tyre cover to complement the tough look
- Stylish side graphics that offers customers the opportunity to customize their vehicles to suit their personalities
Endeavour with its 2.5 Turbo Diesel Engine with Intercooler provides class-leading fuel economy and is the preferred buy in a number of key SUV markets,” adds Scott McCormack.
The launch of the new Club Series will be accompanied by a 360 degree marketing campaign. The Endeavour customer is a hard worker, who parties harder, is progressive, seeks recognition, power and control and is a risk taker. The marketing activities will be a combination of traditional print media and strong presence on outdoor hoardings in key markets such as Delhi, Chandigarh, Ludhiana, Mumbai, Bangalore and Chennai.
The Ford Endeavour was launched in December 2003 and taps Ford's SUV heritage with world-class design and engineering to deliver unparalleled safety, performance and comfort in an affordable SUV. In December 2004, Ford launched the 'Endeavour with Hurricane Gear'; a fully loaded version packed with additional stylish features and luxurious appointments.
Notes to Editor
About Ford India
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles made at its modern integrated manufacturing facility, at Maraimalai Nagar, near Chennai. With over 1900 employees, the company's models include the Ikon, Fusion, Endeavour and the Fiesta. Ford India is in its eleventh year of operations in the country.
For more information, visit www.india.ford.com
Contact:
Deeptie Sethi
91-0-925403000
sdeeptie@ford.com
Jensen Baptista
91 -22 -24450991-6
jensen.baptista@cmcgindia.com