Shakti Pumps undertakes special initiatives to commemorate Kisan Divas

Shakti Pumps (India) Limited, the pioneer of manufacturing of diverse models of 100 % stainless steel pumps in India with exports to around 100 countries announced some special initiatives to celebrate the esteemed occasion of Kisan Divas on 23rd December.

Shakti PumpShakti Pump

Mumbai, Maharashtra, December 24, 2013 /India PRwire/ -- Shakti Pumps (India) Limited, the pioneer of manufacturing of diverse models of 100 % stainless steel pumps in India with exports to around 100 countries announced some special initiatives to celebrate the esteemed occasion of Kisan Divas on 23rd December. Saluting the ever enduring spirit of Indian farmers who are the 'Annadatas' of the country, Shakti Pumps has introduced the 'Sone par Suhaga' offer - giving free L&T starter and 10% discount on its pumps in Chattisgarh, Madhya Pradesh and Maharashtra. This special initiative is available for a limited period.

Farmers form the backbone of our country, toiling endlessly everyday from sunrise to sundown to provide us with food, which is one of the basic necessities of life. Commending their immense contribution to the life of the general populace, Shakti Pumps 'Sone par Suhaga' offer aims to provide the farmers with tangible benefits by providing them with superlative pumps at a discounted price and free L&T starters.

In order to build awareness and communicate the "Sone Par Suhaga" Offer, the company has planned an aggressive marketing campaign with its brand ambassador Amitabh Bachchan.

Mr. Ankit Patidar, VP - Marketing, Shakti Pumps (India) Limited commented on the initiative, saying, "Sona stands for the yellow crop which is the main reason behind sustenance of our lives. The farmers with their unflinching commitment provide us with two square meals a day and are the 'Annadatas' of this nation. This initiative aims to recognize their efforts and give them technologically advanced pumping solutions at a more affordable price and enable and equip them better".

The company also participated in the much venerated 22nd edition of 'Kisan Mela', a week long farming convention, in Pune. The occasion gave Shakti Pumps a platform to display its wide variety and versatility of products, engage with the farmers and emphasize the importance of investing in efficient irrigation infrastructure for improved yield. Shakti Pumps witnessed tremendous enthusiasm at the expo, recording a footfall of approximately 5000. There was a surge in dealer and farmer enquiries with around 200 pumps being booked on spot as well.

Notes to Editor

About Shakti Pumps (India) Limited

Shakti Pumps a manufacturer of India's first BEE 5Star rated pumps, renowned for producing stainless steel submersible pumps, energy saving submersible motors, SRN booster pumps and Solar Pumping Solutions in India. Shakti is among the few pioneers in the world to produce 100% stainless steel submersible pumps. Today Shakti is rubbing its shoulders with the best brands in the world with exports in around 100 countries. The main focus of the company is to manufacture quality pumps which consume less energy, have long life and easy to maintain. Shakti Pumps has also successfully carved a niche for it products which give a superior discharge compared to any other product in the same category.


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