Mars Marcom And Media Services plans to go public; to raise Rs 1,500 crore

The company will bring out an IPO in the second half of 2013

Mumbai, Maharashtra, July 28, 2011 /India PRwire/ -- Mars Marcom And Media Services Pvt. Ltd., the entertainment, media and Communications Company, is looking to scale up its marcom businesses. Also aiming at inorganic growth within the media and communication domain, Mars Marcom And Media Services aims to raise Rs 1,500 crore through Initial Public Offering (IPO) for the purpose.

The Company will be converted from private limited to public limited after its first AGM to be held in September 2011 and will bring out an IPO in the second half of 2013.

The funds raised will be used in acquisitions and strategic partnerships. The company intends to diversify its business into broadcast content production, IPR acquisition, home video distribution, merchandizing, online media content development center, State-of-the-art design studio, setting-up OOH display screens, development of digital and mobile content and international distribution.

The company hopes that the investments will result in better integrated marcom, media services and content business, thus covering the complete value chain. Animation - both development and production - is another field that it is seriously looking into.

Notes to Editor

About Mars Marcom And Media Services Pvt. Ltd.

Mars Marcom And Media Services Pvt. Ltd. is a leading global 360 degree marketingcommunications Company, promoted by the Mars Group.

Mars Marcom And Media Services Pvt. Ltd. is a full fledge ATL &BTL Media Agency, offering a complete end-to-end marketing communication solutions to its clients around the World.

The solution includes a full spectrum of innovative andcomprehensive Marcom Solutions ranging from planning and adaptations to complete project execution for all types of industry segment across the globe to meet all Marcom requisites at onestop.

Mars Marcom And Media Services began in August, 2010 and was founded by renowned young entrepreneur, Dharmendra Shekhar Ojha, to provide a one stop complete and comprehensive brand building solutions to clients globally with a focus on 360 degree marketing communications for all types of industry segment worldwide.

The company commenced operations in September, 2010 and in a very short span of time it has scaled up its operations to multiple locations around the world. Since then, Mars Marcom And Media Services has grown rapidly, extending its range of solutions, growing geographically and diversifying its client base.

Mars Marcom And Media Services has combined creative talent with process expertise and a technology backbone to create a unique, innovative and comprehensive high quality on demand solutions for its clients globally.

Mars Marcom And Media Services primary goal is to help its clients increase their brandvalue, transform brand vision into business success and streamline the entire Marcom process through its leading targeting innovative ideas, technologies, media expertise, marketing knowledge, and essential research tools at a significant cost advantage to its clients.

Journalists and Bloggers
Visit India PRwire for Journalists for releases, photos, email alerts and customized feeds just for Media.

If you have any query regarding information in the press releases, please contact the company listed in the press release itself. Please do not call India PRwire, we will be unable to assist you with your inquiry.