Scandic Food India Pvt Ltd awards advertising mandate to Carat Media
Carat Media, leading advertising agency in India has bagged national media management mandate for Scandic Food India Pvt. Ltd.
Tweet--
Carat Media, leading advertising agency in India has bagged national media management mandate for Scandic Food India Pvt. Ltd., a subsidiary of the Danish Good Food Group A/s. The Sil range consists of jams, sauces (red chilli, green chilli, soya), dressings (mayonnaise), baked beans and sweet corn. The account size is estimated to be in the region of Rs. 8-10 cr.
Elaborating on this win, Mr. Kartik Iyer, Managing Director, Carat India said, "We are proud to partner with Scandic Food India Pvt. Ltd. We are excited at our appointment of image and media consultants to the Scandic brands. Our focus on strategic thought and focused implementation helped us get the mandate from among a host of other agencies." Adding further Mr. Iyer said "We look forward to partnering Scandic in creating innovative media solutions to make SIL a household name."
Further on Mr. Ravi Chandra, National Sales and Marketing Manager at Scandic Food said. "Communicating the brand promise of Sil to our consumers is a key part of our strategy in increasing the presence of Sil brand. Carat, having a deep understanding of the Indian market and media would be a valuable partner in growing the Sil as a brand. Besides, with their perspective on Integrated Communications Planning, we found them to be the perfect agency to handle our media requirements in this dynamic market scenario."
About Carat Media
Carat is an independent media buying and planning agency, and is part of the Aegis Media group, which also includes Posterscope, the OOH unit, Isobar, its digital marketing arm and Carat Fresh.
Notes to Editor
About Scandic Food India Pvt. Ltd
Scandic Food India Pvt. Ltd. (Scandic) is a subsidiary of the Danish Good Food Group A/s. Good Food Group enjoys a considerable share of the processed food category in the Scandinavian countries. In the near future, Scandic aims to bring in some of the global brands from the Good Food stable and focus on delivering value offerings to the quality conscious Indian consumer. The Sil range consists of jams, sauces (red chilli, green chilli, soya), dressings (mayonnaise), baked beans and sweet corn.