Intex Technologies signs on Hanmer MS&L for Public Relations Activities
Intex Technologies (India) Ltd., one of the fastest growing companies in IT Hardware, Mobile Phones & Electronics, has appointed Hanmer MS&L Communications Pvt. Ltd. as its Public Relations agency.
Tweet-- Intex Technologies (India) Ltd., one of the fastest growing companies in IT Hardware, Mobile Phones & Electronics, has appointed Hanmer MS&L Communications Pvt. Ltd. as its Public Relations agency.
As a part of the agreement, Hanmer MS&L will offer strategic counsel to generate awareness of Intex’s business segments - Computer Peripherals, PCs, Mobile Phones, Consumer Electronics, Retail and Enterprise Business. Since its inception in 1996, brand INTEX has been exploring new avenues and is now leveraging into the next stage of growth with an intention to lead through innovation. Hanmer will act as one of the major associates in fueling the growth of the brand and adding the desired value to the brand persona and brand equity.
Intex Technologies portfolio comprises of 26 product groups that includes over 300 varied products. With a strong channel network of 1000+ distributors, 12,000+ dealers and innovative products priced economically, Intex Technologies enjoys a leading market share in many states in India. Company turnover has increased from from Rs. 32 crore in FY 2001-02 to Rs. 456 crore in FY 2008-09.
Announcing the appointment, Mr. Ramesh A. Vaswani, Executive Vice-Chairman, Intex Technologies (India) Ltd. said, “We are looking at expanding our business operations and spreading our brand essence among masses across key markets. We believe Hanmer MS&L’s strategic insights, strong network and innovative thinking will help us in achieving our goal and position ourselves as the leading brand in the industry. Hanmer was selected out of 6 agencies through a pitching process; the strategy document presented by them went in theirfavour."
Confirming the development, Sunil Gautam, Managing Director – Hanmer MS&L Communications Pvt. Ltd. said, “It is a wonderful opportunity for us to work with Intex Technologies. Intex is a growing brand and clearly meant for masses. Our objective of creating our own wide network spread across tier II and tier III cities, apart from operations in metros, has been to support brands like Intex in reaching out to rural and semi urban masses. Intex has a dynamic product range that is best suited for price sensitive consumers and Hanmer MS&L is delighted to be associated with Intex”
Notes to Editor
About Intex Technologies (India) Ltd.
Intex Technologies is a 13-year-old IT Hardware, Mobile Phones and Electronics company, headquartered at New Delhi. It has been ranked 101 amongst the 200 fastest growing IT (hardware & Software) companies in India by Data Quest (July, 2008). Intex has improved its ranking in this survey in the last 3 years from 108 to 104 and in July 2008, to 101.
The company has a pan-India presence though its own network of 3 mother-warehouses, 28 branches, 2 regional offices, 62 service centers and 108 service franchisees. Brand 'Intex' covers 6 business segments- PC, Consumer Electronics, Computer Peripherals, Retail, GSM Mobile Phones, and Enterprise Business. The business segments cover a portfolio of 26 Product Groups spread across more than 300 products ranging from Desktops, Notebooks, TFT-LCD monitors, DVD players, Home Theatre Systems, Multimedia Speakers, Headphones, Web Cameras, GSM Mobile phones and Computer Peripherals to name just a few.
Sales are routed through a channel network comprising of 1000+ distributors and 12,000+ dealers spread across the country. Through its retail business vertical, Intex products are positioned at 100 dedicated counters of reputed chains of hyper markets and specialty stores.
During the last 7 financial years, the company turnover has increased from Rs. 32 crore in 2001-02 to Rs. 456 crore in 2008-09.
About Hanmer MS&L Communications Pvt. Ltd.
Hanmer MS&L is a fully integrated communications firm and as Communication Consultants, the company provides a 360 degrees perspective to approaching client mandates. We can call Public Relations our core competency. Communications, thus, needs to be managed with a wider vision.
Founded in 1999, Hanmer MS&L, today is one of the top Communications firms in India. Present in over 45 locations in India, the company's territorial reach extends to the length and breadth in India and over 370 people spread across different locations. Hanmer MS&L is aligned to MS&L, one of the top 10 firms in Public Relations, Globally and a part of the Publicis Groupe– the 4th Largest Communications Group in the World.