Chax, with over two decades of experience in advertising, has worked on some of the most memorable campaigns the country has seen, for a range of clients including Airtel, Tata Sky, DNA, Bajaj, Thums Up, Coca Cola and P&G among others. An Electrical and Electronics engineer who decided to pursue a career in the creative field, Chax has led large creative teams as NCD at Rediffusion DY&R and before that at Leo Burnett, with outstanding results. One of the most respected and well regarded creative leaders in the industry, Chax brings with him a mature approach to cutting-edge advertising that is focused on building stronger brands.

With the addition of Chax to its leadership team, the agency has strengthened its ability to deliver clutter-breaking advertising that will make a difference to clients’ bottom lines.

For Chax it will be a home coming of sorts, since it was in the erstwhile Ulka Advertising that he made the transition from the young firebrand working in the agency’s Nirmal office (which is where he will now be based) to the agency’s Creative Director, South – his first leadership stint.

Chax, with over two decades of experience in advertising, has worked on some of the most memorable campaigns the country has seen, for a range of clients including Airtel, Tata Sky, DNA, Bajaj, Thums Up, Coca Cola and P&G among others. An Electrical and Electronics engineer who decided to pursue a career in the creative field, Chax has led large creative teams as NCD at Rediffusion DY&R and before that at Leo Burnett, with outstanding results. One of the most respected and well regarded creative leaders in the industry, Chax brings with him a mature approach to cutting-edge advertising that is focused on building stronger brands.

With the addition of Chax to its leadership team, the agency has strengthened its ability to deliver clutter-breaking advertising that will make a difference to clients’ bottom lines.

For Chax it will be a home coming of sorts, since it was in the erstwhile Ulka Advertising that he made the transition from the young firebrand working in the agency’s Nirmal office (which is where he will now be based) to the agency’s Creative Director, South – his first leadership stint.

Chax, with over two decades of experience in advertising, has worked on some of the most memorable campaigns the country has seen, for a range of clients including Airtel, Tata Sky, DNA, Bajaj, Thums Up, Coca Cola and P&G among others. An Electrical and Electronics engineer who decided to pursue a career in the creative field, Chax has led large creative teams as NCD at Rediffusion DY&R and before that at Leo Burnett, with outstanding results. One of the most respected and well regarded creative leaders in the industry, Chax brings with him a mature approach to cutting-edge advertising that is focused on building stronger brands.

With the addition of Chax to its leadership team, the agency has strengthened its ability to deliver clutter-breaking advertising that will make a difference to clients’ bottom lines.

For Chax it will be a home coming of sorts, since it was in the erstwhile Ulka Advertising that he made the transition from the young firebrand working in the agency’s Nirmal office (which is where he will now be based) to the agency’s Creative Director, South – his first leadership stint.

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About DRAFTFCB

DRAFT and FCB merged in the US in 2006. DRAFTFCB is a modern agency model for clients seeking creative, accountable marketing programs that build business and deliver a high Return on IdeasTM. With more than 130 years of combined expertise, the company has its roots in both consumer advertising and behavioral, data-driven direct marketing. The agency is the first global, behavior-based, fully inclusive, highly creative and accountable marketing communications organization to operate against a single P&L. The DRAFTFCB network spans 110 countries, with more than 9,000 employees worldwide, and is part of the Interpublic Group of Companies.