Online ad agencies: The Indian perspective
Online advertisement is one of the growing branches of the advertisement industry. The world of online advertisement has confronted some big changes in the recent times. Various mergers and acquisitions are going on in India too.
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About six months back Yahoo bought a major stake in a Gurgaon based online advertising agency. Now, for providing services to the ever increasing demands in India various global players are arriving here. The most recent example would be of Rupiz Ads. The company is a media buying agency of Rupiz Infotech and is undergoing expansion. The company is providing services to various agencies, publishers and advertisers.
India is showing very exciting pictures as far as PC and Internet penetration is concerned. As per the figures, among 77 million English speaking people in India about 66 million are PC literate. Among these 66 million people 46 million people are claimed users, i.e., they have experienced the Internet once in their lifetime. Also there are about 40 million active users. It shows clearly how India is adapting to the world of the Internet.
Moreover, this is also a fact that globally the online expenditure budget is increasing day by day. According to a study in the U.S. by Yahoo, the total advertising market in 2001 was worth $6 billion which rose to $17 billion in the year 2006. This is a very positive sign and it is affecting worldwide online advertising scene. Nowadays, various Internet users are using the Internet for online buying and selling and so all the major companies are launching their online services. Online ad agencies are going to play a major role in this kind of environment and this has been started with the launch of Rupiz Ads.
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Rupiz Ads, a venture of Rupiz Infotech, looks into the domain of online advertising and provides wide-ranging services to clients all around the world. With a global reach, the advertising company has been accredited as one reliable advertising network that delivers on performance basis. Rupiz Ads helps organizations launch their website, position them in the global market and make their presence felt everywhere, focusing on the target market. This enhances their brand awareness and makes them a popular name in the competitive world. Rupiz Media has diversified its operations to meet the challenges posed by new media platforms and to put forth innovative solutions in display advertising and lead generation. The advertising solutions provided by Rupiz Ads, are beyond doubt the panacea to advertisers and media planners.
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