Marriage is one of the oldest institutions of the civilization. It is a lifelong relationship between two individuals, who vow to care for each other and share their joys and sorrows till eternity. Marriage is known to be a watershed in one's life. It is the embodiment of those innocent dreams enveloping tender hearts during adolescence. It is the ultimate destination in the journey of finding your soul mate. A wedding lays the foundation of a new life ahead, creating an aura of pensiveness around every 'would-be bride and groom'. When two lonely souls join in wedlock, existence seems to be complete. The festivity of this communion is the first passion of Indians. Wedding in India, is a time to celebrate with grandiose that befits an ideal nuptial dream. And when comes to celebration, the north Indians, known for their zest for life and vivaciousness know how to pull all stops. Excelsior PR brings forth "WEDDING ASIA-08", an attempt to redefine Weddings. A wedding in North India is illustrious all over the world as the most convivial and festive of all, replete with customary rituals. It is a majestic affair stretching over several days and attended by all the relatives and innumerable friends. Revelling in the attention and the joy, both the bride and groom want to look stupendous for the big day. Planning starts months before the day. Every 'would be bride and groom', begins a breathless hunt for finest collections of every conceivable article for the wedding. On the day of their wedding, the enthusiasm knows no bounds. Their kith and kin also chip in this procession of extravaganza. Hundreds of bejewelled guests sashay down the venue to flaunt their style statement. It seems to be a congregate of hundreds of brides and grooms.

The modern north Indians hanker after style, substance and something exclusive that makes heads turn. So on the Big Day, everyone is clad in chic designer attires and pricey gem-encrusted jewellery. Unique accessories embellished with contemporary ideas are haute in lively North Indians. Aromatic smells fill the air. Mesmerizing Light Decorations, Designer Food Stalls, Live Music, Professionally Dressed & Trained Service personnel & carefully crafted Menu Displays- contribute towards the Ambience. Invitation cards are yet another fancy manifestation of the many ways in which ostentation is exhibited as is the venue of the wedding. There is grandeur in all the wedding paraphernalia also right from Ethnic garlands to Mandap décor to Décor of Doli. At various ceremonies sumptuous gifts change hands with the bridegroom's family on the receiving end. "WEDDING ASIA–08" is synonymous with the best of exclusive designer wear, semi-formal and prêt ensembles, accessories, jewellery and lifestyle products from a large contingent of renowned exhibitors, all showcased under one roof. This is a time when money is spent like there never will be a tomorrow. Everyone -- from those in entertainment to decor; beauty clinics, cosmetic giants, travel, tourism; evenmatrimonial web sites – can make money out of nuptial nirvana. With "WEDDING ASIA-08" all the exhibitors will get an opportunity to swoop on the bustling Wedding Market.

The Juncture provides exhibitors with an opportunity to decipher the requirements of the affluent growing Wedding Industry into lucrative deals. As an exhibitor you can :

• Establish new business leads with your target Audience.
• Explore new markets for your products/Services and look for new avenues of growth.
• Interact in person with prospective customers to get an immediate feedback.
• Generate inquiries and trade at the harmonized platform.
• Enhance visibility in the glittering wedding industry.
• Build your brand and appraise your position in the industry.
• Launch new products /services.
• Leeway for exchange of information with your competitors/partners .
• The Juncture provides exhibitors with an opportunity to decipher the requirements of the affluent growing Wedding Industry into lucrative deals. As an exhibitor you can :
• Establish new business leads with your target Audience.
• Explore new markets for your products/Services and look for new avenues of growth.
• Interact in person with prospective customers to get an immediate feedback.
• Generate inquiries and trade at the harmonized platform.
• Enhance visibility in the glittering wedding industry.
• Build your brand and appraise your position in the industry.
• Launch new products /services.
• Leeway for exchange of information with your competitors/partners .
• Launch new products /services.
• Leeway for exchange of information with your competitors/partners .

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Excelsior is an Advertising, PR and an Event Management company based in Ludhiana. We provide a complete range of integrated marketing and public relations services including research, strategic planning, creative development, media planning and placement, media relations, corporate communication, literature design and production, event planning and management across Punjab, J&K. Creativity, originality, innovation, these words are the essence of our being as a family of professionals. We are driven by a deep-seated commitment towards creativity and originality. Being an creative and innovative company with a zeal for producing campaigns that make a significant difference to our client’s business, we try to understand our client’s attitude and perception and make campaigns best suited to his personal and organizational personality. This combined with the clarity in our work structure, and the market research that we do, enables us to come up with sound strategic decisions. The driving force in our work is a deep-seated commitment to excel our clients’ expectations as well as our attitude towards our clients, whom we see as more than business deals. More than us, it is the results we deliver that speak. We don’t just desire excellence - we implement it. For us the concepts of originality and creativity are just part of work, things we take naturally. What we pride ourselves about is the understanding we seek with our clients, that “extra something” which makes all the difference. We are driven by results and responsibility. Being accountable for our campaigns, we put our hearts and souls into creating them. Since the time of our inception, we have managed to win over the trust of many esteemed clients. We emphasize on building long term relationships rather than cut and dried deals. Our goals and aims revolve around: · Hard hitting creativity backed by concept innovation. · Market expansion · Personalised and focussed services to clients. · Brand Building and Retention. · Complete agency services involving Advertising, PR and Event management.