Intimex Consulting, the subcontinent's market entry strategy specialist recently launched its dedicated branding unit to service brands in the subcontinent markets.

Commenting on the launch, Nibras Bawa, CEO said " Brands define the winners and the losers and Brand Power equates Economic Power. If brands are managed correctly they can move seamlessly across geographies, creating demand around the world. Our integrated branding unit is a relatively simple concept that advocates that a company should focus on its core competencies and out-source the brand function to a brand specialist. Companies with core competencies in non-marketing or branding, say manufacturing, sales, distribution and Multi-national companies working through local distributors with no local marketing staff, Companies that wish to out-source the brand management for strategic guidance and expert management etc will benefit from this service. A brand equity enhancement team will be assigned, who will be responsible for the on-going management of the brands"

The fact based, insights-out approach uses Intimex's Internationally acclaimed 5D model as the planning blue print along with its " I BEET " - Intimex Brand Equity Enhancement Techniques. Intimex creates and manages brand value through the Intimex Brand Equity and Value Enhancement Model, a sequential, proven proprietary process researched and developed by Intimex. Combined with its global experience in creating sustainable brand strategies, Intimex's integrated branding services include brand architecture and portfolio optimization, naming and identity, digital asset management tools, Legal, Resource Management, Brand analytics, Integrated brand communications among others.

Intimex has specific expertise in transforming brands that transcend competition with defined processes, proven models and solutions that create a memorable brand experience at every touch point. Intimex's clients are serviced by integrated project teams who ensure all brand elements are grounded in a singular conceptual platform, working in harmony towards a common perception. This holistic approach is an Intimex hallmark and capitalizes on its strong international teams of strategists, dedicated pool of researchers and implementation specialists, with proven track record.

The real test of a brand is how it performs in the marketplace. Intimex's expertise extends beyond execution. It provides clients with the tools to track a brand's performance against key metrics so that there is accountability for branding initiatives both internally and externally. Through its " I Marcountability Audit " Intimex Marketing Accountability Audit, Intimex tracks the progress of sales performance and brand investments ensuring brand's performance to get measured returns on marketing investment. Intimex's global reach enables global research to investigate emerging trends, introduce brands across markets, and better service clients where they want to do busines through its network of offices in the subcontinent, and its fully fledged brand team will create and manage client's brands, with access to the full brand P&L with the objective to improve brand equity and brand profitability. Intimex, the characteristically robust consultancy has chalked out an aggressive roll out plan with the aim of taking Srilankan and subcontinent brands to the next level.

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