Chennai, August 24, 2006: Forget gifting chocolates, flowers and greeting cards! Gift a Song to that special someone with a message in your own voice. Aircel Cellular, one of India's leading mobile players, today announced the launch of its "Gift a Song" service.

This latest value-add will enable subscribers to record personal message in their own voice and send it along with a song dedication to any phone / mobile in India. This facility is available at Rs 5 per minute.

"Gift a Song" and brighten up somebody's day

o Just dial 5556 and send a song along with a personalized voice message

o Dedicate a song to any mobile or landline across India

o Cost Rs. 5/- per minute

The receiver will get to hear the song dedicated by the sender along with special messages, if any.

The "Gift a Song" service can be availed by dialing 5556 followed by the phone number of the receiver. This facility gives a unique opportunity for individuals to express their feelings and brighten up a friend's day with a truly unforgettable gift. The innovative gifting service will allow users to easily send a musical declaration of love and congratulations to their loved one or friend on their anniversary or other celebratory day. The various categories of songs available are Love songs, Friendship songs, Occasion songs, nostalgic songs and current hits!

Speaking about the unique service, Mr. KVP Baskar, CEO, Aircel Cellular, said "Aircel is proud to offer its customers this unique Value-add service. The idea to launch this service was to reach out to the wide section of the society who wish to surprise their loved ones with a gift which is truly unique and personal."

Dial 5556 to create a special occasion! You don't need a reason for sending this unique gift to someone special!

About Aircel: Aircel, the No 1 mobile operator in TamilNadu has presence in West Bengal, Orissa, Assam, North East and Jammu & Kashmir. The company plans to expand its services to 10 new circles by the end of 2006 and become a National player.

For further information, please contact:

K Purushothaman

Head-Corporate Communications

Aircel Cellular Limited

Mb: 9841571417

R Sriganesh/ Vinitha Ramani

20:20 MEDIA

Ph: 28260145

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One of India's leading telecom player