Chennai, Aug 17, 2006: When love is in the air it comes ringing... Aircel Cellular, one of India's leading mobile players, has joined hands with Studio Green Productions to promote the much awaited and talked about Surya-Jothika starrer Tamil film, 'Sillunu Oru Kadhal'.

In a move to reach out to the movie-going section of people in TamilNadu, Aircel Cellular announced its first ever association with a movie. The movie tie-up is primarily because Surya the lead star of the movie is the Brand Ambassador of Aircel Cellular in TamilNadu.

Win "Dinner with Surya"

o Special contests around the movie 'SOK'

o Win exciting prizes like Audio CD, Mobile phone, Home theatre system etc...

o Bumper prize - Win Dinner with Surya

o Just dial 5552 and get exclusive 'Sillunu Oru Kadhal' merchandise

o Cost Rs. 5/- per minute

This unique tie-up will enable mobile users in Chennai and RoTN to download news, ringtones, among others on their handsets by dialing a special voice short code 5552 from their Aircel mobile for just Rs 5 per minute.

There are also special contests on the offering for Aircel subscribers who can participate in the quiz by dialing 5552 and win exciting prizes like Audio CD, Mobile phone, Home theatre system and many more.

There is a dedicated section where customers have an option to record and send greetings as their wish to Surya. The highlight of the promotion is a Dinner with Actor Surya to be won by using the maximum number of services offered during the tie-up period on the special 5552 voice portal.

Not just that gift special 'SOK' ringtones to your loved one for just Rs 15 per song.

As part of the tie-up, the publicity campaign for the movie will be co-promoted by Aircel & Studio Green Productions. The film is expected to be released across the state shortly.

Announcing the tie-up, Mr. KVP Baskar, CEO, Aircel Cellular, said "We are very thrilled about our tie-up with the movie Sillunu Oru Kadhal. The mobile phone has become an extra entertainment channel for today's youth and we are very keen to explore this further with the movie partnership."

The company plans to use the movie tie-up as a platform to offer newer opportunities to customers to engage and interact with celebrities, win prizes and participate in several exciting contests.

About the company: Aircel the No 1 mobile operator in TamilNadu has presence in West Bengal, Orissa, Assam, North East, Jammu & Kashmir. It is focused on expanding its services to 10 new circles by the end of 2006 to become a National player.

For further information, please contact:

K Purushothaman

Head-Corporate Communications

Aircel Cellular Limited

Mb: 9841571417

R Sriganesh/ Vinitha Ramani

20:20 MEDIA

Mb: 9840713497/9840368048

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One of India's leading telecom player